important to marketing, but there is overwhelming new evidence to underscore what impact an online presence can mean – in particular to Canadian consumers – and to the professionals trying to win their business.

According to a new poll released from marketing survey company comScore, Canada is the global leader in terms of time spent online. Canadians spent more time online than Internet users from any other country during Q4 2010.

So then, for business to fully leverage marketing initiatives, they need to meet Canadians where they are – and that’s, overwhelmingly, online. 

On average, Canadians reported spending 43.5 hours online per month in Q4 2010, which signals a rise from the 42.2 hours reported in Q4 2009.

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